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The platform is rolling out a fresh option that permits them to reduce the quantity of AI-made content appearing in their streams. This initiative comes as the platform disclosed that it currently hosts over 1 thousand million AI videos.

Trial and Implementation

The new functionality is undergoing trials over the next few weeks before a global release. This shift coincides with a surge in content created by AI, driven by recent AI video creators.

AI Proliferation Online

It has been noted that approximately a tenth of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A considerable share of this material is classified as “AI slop”, a term for inferior, bulk-generated content that is often nonsensical or surreal.

“We know from our community that a lot of users enjoy content created using AI tools, including computer-generated images to educational videos, and we aim to provide users the option to adjust the amount of that, according to their own preferences,” stated a company executive.

Volume and Proportions

The platform disclosed that there are currently 1.3bn videos on its network identified as AI-generated. In total, in excess of 100 m media items are uploaded to the app each day, making clips made by AI a limited percentage of its complete catalog.

How to Adjust Settings

Users will be in a position to reduce or increase the volume of AI content they watch by accessing the “manage topic” setting in the app and choosing AI-made media. Additional categories that currently be modified under the tool cover politics, fashion, cosmetics, and choreography.

Platform Guidelines

TikTok’s rules require users to tag “realistic” AI-made content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.

In addition, the app will henceforth add an artificially created label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This measure is aimed to deter users from trying to bypass the tagging system.

AI Literacy Programs

The company is additionally introducing a $2m educational fund for experts and groups to produce informative material about ethical AI use. This program will support educational bodies dedicated to educating computer science.

Content Safety Approach

The video-sharing app has supported its content review process, amid debate over intentions to lay off numerous review team members in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.

A senior executive stated that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most graphic content before it gets reviewed by staff. The company reported a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to intervention by its automated systems.

We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”